We should be evolving into a new age of business with a worldview that maintains one simple proposition-that all of nature: humans, animals, earth, are interconnected and interdependent.Anita Roddick

Throughout the past few years it’s become even more apparent that the physical glue that binds us together, whether we like it or not, is money, finance, trade.  Between the crumbling of our economy and Europe’s, and thus the world’s, we’ve watched as the powers that be attempt to patch it all together with rubber bands and bubble gum both here and abroad in order to prevent a full-on global collapse.  The technological revolution, increasing demands on natural resources, wars, extreme weather and earth changes also remind us that at this point in history we are inextricably linked and will only to continue to be so.  

The good news is that the rise of social entrepreneurship and demand for corporate social responsibility, along with the accompanying interest from newly minted and currently enrolled MBA’s, even mega-companies like WalMart are being pushed, whether by internal, external or a combination of both forces, to do better and be better. They are expected to make a profit and serve the world community at large as well as minimize, mitigate or eradicate any negative impact of their core business.  We’ve got a long way to go, but it’s a start, whether or not the intention/motivation is purely altruistic. 

But that is only half of the equation, as the deeper currency that holds us together is our common humanity.  Because at the end of the day, we all bleed the same blood and breathe the same air and when stripped to our core generally want the same things during our time on this planet: to live a life that has purpose and meaning and to love and be loved in return.    

So this holiday season be a little more conscious with the way you are spending your ‘cash’, both physically and emotionally, and reflect for a moment on the repercussions of each expenditure. What are you giving, who is that purchase affecting, and what is the receiver ultimately receiving?  What kind of present can do double duty, last year round, or even a lifetime?  Remember it really IS the thought that counts and should demonstrate love for the recipient, regardless of the price tag. 

Want a gift for yourself (or someone you love) that keeps on giving? Give me a buzz and I’ll help you (or your loved one) discover what your personal gift is and how you can give more of it to your work, your family, your relationships and the world at large!   

P.S
Check out some socially conscious/women-owned/empowering businesses at TWM’s 2011 Virtual Holiday Bazaar! 

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